Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

Do you have the right VoIP distributor?

Because of its cost-effectiveness, VoIP is quickly gaining popularity among SMBs looking to upgrade their phone systems. However, this doesn’t mean you should contact just any VoIP distributor; you need to make sure they are able to meet your business’s requirements. Get the ball rolling with this checklist of the must-have qualities of any reputable […]

Why you should review social media policies

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

Selecting the perfect Office 365 plan

Office 365 Business, Business Premium, Enterprise E1, E3, and E5. Each of these Office 365 plans offer different features and services. Implement the wrong one, and you may end up with a solution that doesn’t fully meet your company’s needs. To help your business select the right Office 365 license, we’ve summarized and listed the […]

Grow your business with virtual reality

Besides looking like an early version of Cyclops from The X-Men, what’s with all the hype on virtual reality? How much of a difference can be made by slipping ourselves into a three-dimensional world? For businesses, operating with the same routine day in and day out can be quite monotonous for employees. Imagine if they […]

Why Skype for Business Over Skype?

It’s hard to deny how reliable Skype is as a VoIP telephony system. Having something good doesn’t mean you should stop at that; for the sake of your small- or medium-sized business, you should always be on the lookout for the next best thing that helps facilitate your company’s growth. Enter Skype for Business. We’ve […]

New SMB dashboard app from Twitter

If you aren’t a celebrity or a multimillionaire capable of purchasing millions of Twitter followers, it’s quite hard to establish a notable online presence these days, especially if you’re a small- or medium-sized business. It’s undeniable that the benefits of a strong online presence on prominent social media platforms such as Twitter are numerous. With […]

2016’s Best CRM Software Options

What are the components of a good CRM software? Must it fit into your budget? Should it be easily navigable? Or must it have a simple interface? All the aforementioned qualities are vital, but none of them are important if they don’t meet all your business’s unique needs.The more pressing question is this: how would […]

Instagram and its corporate benefits

“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the […]